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Holly

At Sandstorm Design, we live and work by the “Yes, and” marketing strategy. It is one of our core values and reflective in absolutely everything we do. So what is the “Yes, and” marketing strategy? For us, “Yes, and” is a way of thinking. It is being open to new ideas, thinking outside of the box, and drawing outside the lines. It is doing what is asked for, or expected, and then coming up with something new and interesting to also think about. It is always striving to be better, and innovative, and three steps ahead of what’s next.

If you’ve worked with us before, the “Yes, and” marketing strategy is very evident in our creative work. Usually, we will give you one concept that’s exactly what you want (we hope), and another that gives you a new idea to consider. The goal is that, regardless of which concept you go with, we challenge you and show you something unexpected.

And, until now, we sort of thought that we coined the “Yes, and” marketing strategy phrase. Recently, I came across this article that proved otherwise. It also outlined how special “Yes, and” truly is (we invent airplanes ☺), and how the counterpart “Yes, but” also plays into the mix.

This blog was posted by Holly on October 28, 2010.
Holly Brinkman

About the Author

Holly Brinkman

Holly's title at Sandstorm Design is Strategy, Research, and Writing, as she does a little bit of everything. She loves clever advertisements, strong brands, social media, and intuitive web sites.

Holly

The idea of Google advertising on TV is a little weird to me. They’re a search engine, and the leader in their industry...what do they need to advertise for? But when I saw the first commercial in their “Search Stories” campaign, I was very impressed. They took something as quick and trivial as a 20-second search, and demonstrated the monumental impact that it has on a person’s life.

Before learning search engine optimization and working at an interactive marketing agency, I never really understood the importance of search engines. But in today’s world, Google is the first place that most people turn for literally every decision they make. If you have a question, odds are that Google can answer it.

And that is a really important thing. Because in doing so, Google, a search engine that is mathematically pulling data based on relevance, obtains a persona and a voice. It’s your trusted advice-giver, resource, and industry-expert for everything life throws your way. And it knows me so well! Today, I found this fun little tool that lets you create your own Google Search Story. I built a quick one about a user’s first experience with Sandstorm Design. Check it out, and please share your stories with us too!

This blog was posted by Holly on October 21, 2010.
Holly Brinkman

About the Author

Holly Brinkman

Holly's title at Sandstorm Design is Strategy, Research, and Writing, as she does a little bit of everything. She loves clever advertisements, strong brands, social media, and intuitive web sites.