Blogs By Author

Amanda T
Sandstorm develops a responsive website for Urban Innovations

Our relationship with Urban Innovations began way back in 2007 when we originally designed their website. So by the time 2015 rolled around, we were all in agreement that it was time to give the site a fresh, new look with a user experience design that would attract new tenants and investors alike.

In addition to the Drupal website development project, we took this opportunity to reflect upon the evolution of the Urban Innovations brand. We worked closely with Urban Innovations to develop their new brand positioning and value proposition to ensure that the web content clearly and directly communicates what visitors want and need to know, all while optimizing the content for search engines.

The end result: an easily updatable, responsive website that communicates the Urban Innovations difference. The tablet and mobile menus make the site easily accessible on any device, and the parallax on the homepage draws visitors into the experience. The commercial and affordable property sections allow Urban Innovations to show off their real estate portfolio while also providing users with pertinent information about amenities and neighborhood details.

Check out the new urbaninnovations.com, and you’ll see why we’re so excited about it!

This blog was posted by Amanda T on April 22, 2015.
Amanda Tacker

About the Author

Amanda Tacker

Amanda is a Digital Strategist with several years of experience on both the agency and client sides, with both B2B and B2C clients.

Amanda T
Reinvigorating Brands through User Experience Research

I’ve worked at a lot of digital marketing agencies, which gives me a unique perspective with regard to how Sandstormers approach projects. One of the biggest and most integral parts of getting any project off the ground is making sure there’s a solid marketing strategy. So for me, it’s refreshing to be part of a team that leads with a user-centered approach.

Having worked on the strategy for a technology and sales consulting firm, I’m totally sold on our methodology. By conducting in-depth user research, a thorough competitive analysis, and taking a look at industry trends, we were able to find a “white space” opportunity for our client to disrupt the market. Our brand positioning, thorough digital marketing plan, and key messaging repositioned them in sales training and SaaS.

I’m so looking forward to launching the new brand and seeing how all of the user experience research has paid off. It’s incredibly validating to see how hard work and a strong methodology reinvigorate a brand in a crowded space.

I am so proud to be part of such a talented team.

This blog was posted by Amanda T on December 20, 2014.
Amanda Tacker

About the Author

Amanda Tacker

Amanda is a Digital Strategist with several years of experience on both the agency and client sides, with both B2B and B2C clients.

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Amanda T
Strategists’ Day Out

As Nathan has already illustrated, we take having fun very seriously here at Sandstorm. One of my favorite memories of the past year came after a particularly busy month when Laura decided that the Strategy team would embark on a much-needed outing to decompress and get away from the office for a bit.

Since the Strategy team was all female at the time (until Reilly arrived!) we decided to get our nails done on a Friday afternoon. This was followed by cocktails and catch up. While the pampering was fun, the best part of the afternoon for me was sitting around a table with my fellow Sandstormers talking about everything from likes and dislikes, to family, to funny stories about bad dates. Around 6:00pm I realized that I had to leave because I had somewhere to be, and I was genuinely bummed to be going elsewhere.

When you work at a place as busy as Sandstorm, it’s easy to get wrapped up in the day-to-day deliverables and strategic thinking. But when you have a team as tightly knit as we are, you truly consider them a second family. Outings like this one keep us all grounded and allow us to reconnect over a cocktail and have a good laugh, which, to me, is such an important part of the Sandstorm culture.

I can’t wait for our next outing. Don’t worry, Reilly, we’ll choose a different activity!

This blog was posted by Amanda T on December 17, 2014.
Amanda Tacker

About the Author

Amanda Tacker

Amanda is a Digital Strategist with several years of experience on both the agency and client sides, with both B2B and B2C clients.

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