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Alicia
Sandstormers Volunteering

Sometimes it feels like there are never enough hours in the day to get everything done. Until we give back.

University of Pennsylvania’s Wharton School recently conducted a study that says, “Giving your time to others can make you feel more ‘time affluent’ and less time-constrained than spending your time otherwise.”

In a rapidly moving, technology-driven, deadline-oriented work environment, it’s easy to feel time deficient. Think about it: Not only do we find ourselves heads down in our day-to-day work, we seldom make time to relish our colleagues and get to know them on a deeper, personal level outside the office.

Cue the volunteer work. Over the past 2 summers, Sandstorm® has been supporting Ravenswood Community Services (RCS) by volunteering at their pantry and distributing food to over 250 families on the north side of Chicago. But the reality is that this opportunity provides us with a much-needed pause and sense of awareness—while giving us a chance to accomplish our mission of doing good work for good people.

Sandstorm volunteering in Chicago

The same Wharton School research shows that thinking about the present moment, instead of the future, can make you feel less hurried or rushed because it slows the perceived passage of time. During our volunteer windows, not only are we focused on our tasks and ensuring that the local residents are being assisted properly, we also find ourselves in a relaxed yet spirited environment. In other words, we’re living in the moment.

Through these volunteer experiences, it’s not surprising that the time to bond and serve others has other advantages. According to the Huffington Post, volunteering through the workplace can actually boost employees’ productivity, pride, gratitude, and ethics.

So the next time you or your team get caught up in a hectic work week, live in the moment, polish your sense of purpose, and positively impact others around you by volunteering. You’ll feel like a million bucks.

 

This blog was posted by Alicia on July 20, 2017.
Alicia Newland age 5

About the Author

Alicia Newland

Alicia is an Account Director with 15+ years of experience on the agency side. Her first job as a paper carrier back in the 80’s, planted the seed for her dedication to building solid client relationships and her love of media.

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Alicia
Alicia Newland

At the young age of 5, I became addicted to the world of marketing but not necessarily as a career. You see, I fell victim to a very impactful television commercial for a Halloween costume based solely on their advertising. That costume was Kooky Spooks and I was the Green guy.

I was born and raised in Central Illinois where the famous saying originated: “If it plays in Peoria, it’ll play anywhere.” That saying was coined as a tell-tale sign that vaudeville shows would be successful on tour or that 70’s political campaigns would resonate across the nation. Essentially, it equated to a local consumer study to predict favorability at a national level.

Unable to pull my roots from Illinois, I decided to attend the University of Illinois for undergrad – primarily because I heard they had a great Euchre program. Actually, attending U of I was an exciting time for two reasons: the Advertising program was ranked #1 in the nation at the time and the “information superhighway” had just been built and opened for online journeys there.

Since college I have been fortunate enough to apply and expand my marketing knowledge on major brands such as UPS, Sony, United Airlines, Sprint, Ford of Canada, and Kraft not to mention work with celebrity talent assets including Mike Rowe, Matt Kenseth, Dennis Leary, China and The Undertaker. Yes, even “The Undertaker!”

But where I’m most passionate is data. Not just “Big Data,” any kind of data that helps me to make smarter decisions for my clients and to develop strategies that garner results. Aside from the incredibly talented staff and innovative working environment, I joined Sandstorm because of their model in guiding clients based on very methodical primary research and their implementation of usability studies – just to name a few reasons.

As an Account Director, I work with a very smart and dedicated team of strategists who search rigorously for user insights. Sandstorm also performs user research and usability testing to validate the success of online experiences before launch. In a sense, I guess you could say that we will roll out a new campaign if “it plays” at Sandstorm.

This blog was posted by Alicia on May 15, 2015.
Alicia Newland age 5

About the Author

Alicia Newland

Alicia is an Account Director with 15+ years of experience on the agency side. Her first job as a paper carrier back in the 80’s, planted the seed for her dedication to building solid client relationships and her love of media.

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