Blogs By Author

Emma Thompson
DCLI Site Launch Makes Waves in Transportation

Over the past several years, DCLI has transformed itself and the intermodal transportation industry. As the largest provider of chassis in the U.S., they’re renowned for their industry-leading technology and logistics expertise.

But DCLI’s web and marketing presence was hindering the company’s growth. That’s why they turned to Sandstorm®.

Engaging Tool Increases Revenue

DCLI first asked us to help them solve an interesting challenge: reduce the burden of high sales-call volume while increasing revenue among potential clients. We jumped at the opportunity.

Through intense collaboration, we were able to develop an automated quote tool that seamlessly integrated into DCLI’s website. The result? Within the first month of its launch, the quote tool generated 49% of all marketing-influenced revenue.

Confident in our ability to deliver proven results, DCLI shifted their focus to two even more ambitious initiatives:

  • Creating marketing campaigns where none had previously existed
  • Designing and developing a new website to showcase their revamped brand

Building Creative Campaigns From the Ground Up

DCLI came to us with aggressive marketing goals. To help them achieve their objectives, we held a marketing workshop with key members of the company. This allowed us to gain insights into their business, and collaborate on a value proposition and strategy statement that positioned DCLI as the most agile intermodal partner around.

Building on this strategic foundation, we created ad concepts, event collateral, infographic, and sell sheets that drove the DCLI brand forward. Most important for DCLI, we implemented tracking within creative so they can begin measuring return on ad spend.

But our most ambitious collaboration was completely redesigning and developing DCLI’s website.

Reimagining DCLI’s Digital Presence

Creating DCLI’s new website engaged nearly every aspect of our expertise. Our unique approach benefitted DCLI in several ways.

Better Targeting of Customer Verticals

DCLI needed their website to talk to five separate user groups—motor carriers, ocean carriers, non-vessel-owning common carriers, beneficial cargo owners, and domestic shippers. We designed every aspect of the new website with these users in mind, making it easy for them to self-identify and find the tools and information that matter most to them. We even traveled to one of the nation’s largest terminals so we could showcase the breadth and depth of DCLI’s expansive chassis fleet to potential customers.

Content Optimized for Search Engines

To enable DCLI to capture as much organic traffic as possible, we analyzed current traffic and performed competitive keyword analysis. This allowed us to optimize all content across the new website, which resulted in a 27% increase in organic traffic in the first two months of the launch.

Integrating Marketing Automation

To capture leads at key touch points, we needed to successfully integrate the Pardot CRM platform. That required setting up tracking codes, incorporating the Pardot plugin within the CMS, and styling a custom form template within the CRM. The solutions were a huge success for DCLI, and in the first day of launch, the integration resulted in 7 leads.

In the wake of the successful launch, we’re continuing to test and optimize, and collaborate with DCLI to identify new opportunities across sales and marketing that elevate their brand.

We’re thrilled to help DCLI spotlight all of the innovative ways they help their customers keep cargo moving. See the new DCLI website for yourself!

This blog was posted by Emma Thompson on March 20, 2018.
Emma Thompson

About the Author

Emma Thompson

As an Associate Digital Strategist, Emma has a background in ad sales and a desire to create strong brand identities.

Emma Thompson
Emma Thompson

Hello! I’m Emma, the new Junior Digital Strategist here at Sandstorm®, and I’m thrilled to be working alongside such a dynamic and intelligent team!

My first job out of college, and my first foray into the advertising world, was Condé Nast. Before joining Sandstorm, I worked in the advertising sales department for Vanity Fair and The New Yorker. Working for these publishing giants showed me the importance of creating strong brand identities and taught me how to market to different audiences. I am so excited to continue honing my knowledge while using my unique expertise to benefit Sandstorm’s clients.

On any given weekend, you can find me at home making bagels and binging on episodes of 30 Rock, or out exploring Chicago’s many hidden gems. If you ever need restaurant recommendations, feel free to reach out as I’m also a ravenous foodie and cook.

This blog was posted by Emma Thompson on June 15, 2017.
Emma Thompson

About the Author

Emma Thompson

As an Associate Digital Strategist, Emma has a background in ad sales and a desire to create strong brand identities.

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