Sandstorm Blog

Sandy
Sandstorm Shares Its Good Fortune

It’s an honor to be on Fortune’s list of the 100 Fastest Growing Inner City Companies for the fifth time. But it also gives us pause. Because while we’re extremely lucky to continue experiencing growth, large parts of Chicago—the city we call home—are struggling.

So instead of taking this moment to pat ourselves on the back, we’re rolling up our sleeves.

We’re partnering with our neighbors at The Night Ministry, who support Chicago’s homeless population. On November 9th, we’re hosting a lunch-and-learn event for our team members, where they’ll gain knowledge about this amazing charity, then create care packages using items we donate. And we’re encouraging you to #ShareYourGoodFortune with The Night Ministry and with us on social media. Together, we’ll make an even greater impact on those who need our help!

This blog was posted by Sandy on October 15, 2018.
Sandy Marsico, Founder & CEO

About the Author

Sandy Marsico

Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.

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Sandy
Andrea Wood

Meet Andrea. She's our new rock star global agency exec focused on driving the effectiveness of our clients' strategic and digital efforts, and on increasing operational excellence and efficiency.

We are so excited to announce Andrea Wood has become a part of the Sandstorm® team! Andrea has an impressive track record of leading teams to help grow global brands. In her new role, Andrea will be doing the same for us: inspiring our clients with her thoughtful perspective, delivering innovative thinking and leveraging her extensive strategic, social and digital expertise. She will play a critical role in supporting our national and global clients, and our high-performing teams.

Before joining Sandstorm, Andrea was Senior Client Partner and member of the Executive Leadership Team at Critical Mass, a global digital experience design agency. Previously, she was Managing Director of Omnicom social media firm Zócalo Group where she oversaw agency operations and staff management, in addition to serving as senior partner to clients in industries ranging from auto to energy and telecom. At Zócalo, she also led efforts to create Social Media Week Chicago, which included assembling an Advisory Board of Chicago’s marketing leaders to create 100+ sponsored events around the city.

Andrea also served as Managing Director of the Chicago office of Clear!Blue Communications and spent more than twelve years at Golin, where she led the firm's corporate brand building work with Sprint and Kmart as well as an agency-of-record engagement with Chrysler and then DaimlerChrysler.

Andrea and her teams have earned many industry awards including Shorty, Mashie, WOMMY, PR Week, Content Marketing, PR Daily, Anvil, EX, SABRE and others. And, while Andrea was leading Zócalo, it was named a Top Place to Work for Gen Y Talent.

She's a proud graduate of the University of Kentucky as well as Northwestern University, where she earned her masters in marketing communication. She loves travelling, but with its great lakefront, restaurants, theater and sports teams, she loves calling Chicago home. All of which makes her the perfect fit for our team.

This blog was posted by Sandy on September 17, 2018.
Sandy Marsico, Founder & CEO

About the Author

Sandy Marsico

Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.

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Sandy
Karen Bartuch

Karen brings data strategy, predictive analytics, data visualization and statistical modeling to extract meaningful and actionable insights for our clients.

We’re thrilled to announce that Karen Bartuch has joined our team as Director, Research and Strategy! In her new role, Karen will grow our data science practice by devising new data service offerings, personalization offerings based on data-driven insights, and technology partnerships—including artificial intelligence—to expand the research capabilities we currently offer. 

Karen comes to Sandstorm® from PwC, where she developed and executed the go-to-market strategy for the Global Intelligence practice within the Advisory (management consulting) business. Previous to her work at PwC, Karen led the Solutions & Services communications team at Motorola Solutions, and spearheaded the first data-science project to analyze police officer deployment in a Chicago suburb.

Karen received her bachelor’s degree in psychology from Northwestern University, and during her tenure as a Chicago police officer, she earned her master’s degree in communications from DePaul University. Karen recently completed DePaul’s Doctorate in Business Administration program, where she focused on big data, data visualization and statistical analysis, and researched innovation, gender, and humor.

"I’m thrilled to join Sandstorm, an agency that enables their clients’ success by bridging the gap between science and business,” said Karen. “I look forward to advancing Sandstorm’s ability to tackle the complex issues through an evidence-based approach that delivers results.”

This blog was posted by Sandy on September, 17, 2018.
Sandy Marsico, Founder & CEO

About the Author

Sandy Marsico

Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.

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Sandy
Janna Fiester Named Sandstorm’s Vice President of UX and Brand Innovation

For over a decade, Janna Fiester has been a critical part of Sandstorm’s explosive growth. Her exceptional skills elevated her from senior designer to executive creative director. And they enabled us to become a multi-million dollar company that delivers award-winning, innovative work which seamlessly marries art and science.

So it’s my great pleasure to announce Janna’s new position as vice president of UX and brand innovation! In this role, Janna will oversee an interdisciplinary team of writers, designers, and researchers, which will further empower us to create transformative brand experiences through strategic intelligence and informed design.

Congratulations, Janna! The whole team is looking forward to taking our innovation, and especially our clients, to new heights!

This blog was posted by Sandy on July 19, 2018.
Sandy Marsico, Founder & CEO

About the Author

Sandy Marsico

Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.

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Sandy
Sandstorm winner of Inner City 100 for fourth year.

With a five-year growth rate of 120% and 2016 revenue exceeding $5 million, Sandstorm® once again made the list of the Top 100 Fastest Growing Inner City Companies in America recognized by Fortune and the Initiative for a Competitive Inner City (ICIC).

ICIC’s Inner City 100 list seeks to celebrate and enable urban entrepreneurship. Over the course of nearly 20 years, ICIC has awarded 928 companies whose success illuminates the innovation and business growth happening in our inner cities.

The list of 2017 Inner City 100 companies was revealed at the 19th Annual Awards and Conference in Boston. Sandstorm rocketed up the list more than 30 places from 2016, coming in hot at #66. The full list can be viewed on the Fortune website.

“We are extraordinarily proud of these pioneering entrepreneurs who lead the way in innovation, job creation and the economic revitalization of America’s inner cities,” said Steve Grossman, CEO of ICIC. “In addition to excellence in business, they have also demonstrated a deep commitment to and passion for their communities, which plays a huge role in the wellbeing of their local economies,” he said.

At Sandstorm, we couldn’t be more honored and excited to be among these amazing winners, and we can’t wait for 2018.

This blog was posted by Sandy on October 24, 2017.
Sandy Marsico, Founder & CEO

About the Author

Sandy Marsico

Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.

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Alicia
Sandstormers Volunteering

Sometimes it feels like there are never enough hours in the day to get everything done. Until we give back.

University of Pennsylvania’s Wharton School recently conducted a study that says, “Giving your time to others can make you feel more ‘time affluent’ and less time-constrained than spending your time otherwise.”

In a rapidly moving, technology-driven, deadline-oriented work environment, it’s easy to feel time deficient. Think about it: Not only do we find ourselves heads down in our day-to-day work, we seldom make time to relish our colleagues and get to know them on a deeper, personal level outside the office.

Cue the volunteer work. Over the past 2 summers, Sandstorm® has been supporting Ravenswood Community Services (RCS) by volunteering at their pantry and distributing food to over 250 families on the north side of Chicago. But the reality is that this opportunity provides us with a much-needed pause and sense of awareness—while giving us a chance to accomplish our mission of doing good work for good people.

Sandstorm volunteering in Chicago

The same Wharton School research shows that thinking about the present moment, instead of the future, can make you feel less hurried or rushed because it slows the perceived passage of time. During our volunteer windows, not only are we focused on our tasks and ensuring that the local residents are being assisted properly, we also find ourselves in a relaxed yet spirited environment. In other words, we’re living in the moment.

Through these volunteer experiences, it’s not surprising that the time to bond and serve others has other advantages. According to the Huffington Post, volunteering through the workplace can actually boost employees’ productivity, pride, gratitude, and ethics.

So the next time you or your team get caught up in a hectic work week, live in the moment, polish your sense of purpose, and positively impact others around you by volunteering. You’ll feel like a million bucks.

 

This blog was posted by Alicia on July 20, 2017.
Alicia Newland age 5

About the Author

Alicia Newland

Alicia is an Account Director with 15+ years of experience on the agency side. Her first job as a paper carrier back in the 80’s, planted the seed for her dedication to building solid client relationships and her love of media.

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Alma
Digital Marketing Firm brings back Guac Off

After a three-year hiatus, the Guac Off has finally, and gloriously, returned to Sandstorm®!

We were a much smaller company when the Guac Off was created; we held the first one at my house on a Saturday and everyone attended with their families. As Sandstorm grew bigger and bigger, it became harder to find a day and time when everyone could attend. Eventually, the event dropped off the calendar, but it was never forgotten.

I really wanted to bring back this fun event, but knew that we had to change it up to make it happen. Every month we have a “You Rock” meeting where the whole company gathers to celebrate our awesomeness, have lunch together, and talk about our growth. Usually we have pizza, but this time we had Chipotle and all of our secret guacamole recipes.

Ten Sandstormers brought their guacamole to the table. Many were delicious, and a few boozy options raised some eyebrows, but in the end, there was one clear winner. Congratulations to Megan Culligan, who was crowned our new “el Champion” on Tuesday! She won in a landslide with her very tasty mango guacamole.

In true Sandstorm fashion, we’ve posted pictures and a quick victory speech from our champion on our Facebook page.

The revival of the Guac Off proves that it’s never too late to come back to a good idea and refresh it. If you need help bringing your ideas back to glory, let us know.

This blog was posted by Alma on July 13, 2017.
Alma Meshes

About the Author

Alma Meshes

Alma likes to help get things done at Sandstorm. She's worn many hats in her many years here and knows a little bit about everything.

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Sandy
Website personalization from simple to complex

Personalization is the best way to engage your users in a conversation, and it’s increasingly something that they expect from your website. Almost 75% of users prefer to do business with organizations that use personalization to make their experience more relevant; the same percentage of users get frustrated with websites when content has nothing to do with their interests.

I recently partnered with .orgCommunity to help associations better understand how to leverage website personalization. In the webinar Spectrum of Personalization, you’ll see 5 examples of personalization in action, from simple to complex, and take away some tips to help you get started today.

Get inspired! Watch our webinar below.

This blog was posted by Sandy on July 6, 2017.
Sandy Marsico, Founder & CEO

About the Author

Sandy Marsico

Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.

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Sandy
Sandy Marsico on Boostrapping in America

I just got back from a fun conversation with Kristi Ross and Tony Battista at Tastytrade for their show Bootstrapping in America. It was an honor to be asked to share my experience as an entrepreneur with a CEO I admire.

Sandy Marsico with Kristi Ross, CEO of Tastytrade
Sandy Marsico with Kristi Ross, CEO of Tastytrade

During our conversation, we talked a lot about the early days of Sandstorm® and how we built our culture. I even got to tell the story of how I picked our company name (spoiler alert: It was my nickname in college).

Our core values are the heart of our culture, and our core value of learning and sharing has been essential to Sandstorm’s growth. When I started the company, I didn’t know how to write a proposal or pitch to a client or even how to build a website. I relied on two things: books and mentorship. This helped us open our first office, break a million dollars in revenue, and become the multi-million dollar company we are now.

And it’s that passion for new ideas and perspectives that’s helped us find inspiration in the unexpected for our clients. Just one example that came to mind during my talk with Kristi and Tony was how we found inspiration for a community bank in 1871, the Chicago incubator.

Hear more about Sandstorm’s beginnings, how our culture helped differentiate us, and how we differentiate our clients. Check out our episode of Bootstrapping in America.

This blog was posted by Sandy on June 29, 2017.
Sandy Marsico, Founder & CEO

About the Author

Sandy Marsico

Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.

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Bill Kurland
Mentor Guiding a Young Professional

I wrote my first song at the age of two; it was called “I Can Do It By Myself.” Unfortunately, that became my mantra for longer than I’d like to admit, and it wasn’t until my twenties that I discovered the profound impact mentoring could have in my career and personal life. Since then, I’ve been incredibly lucky to meet men and women with the passion to guide me through my exploration of the world. And I’m especially grateful to work alongside so many of them every day.

Mentorship is an essential part of our culture at Sandstorm®. As our founder and CEO Sandy Marsico recently shared with ABC News, having a great mentor was essential to her success, which is why learning and sharing is one of our three core values. Our amazing directors not only share their decades of expertise with fellow Sandstormers, they’re active in the community, educating and inspiring the next generation of developers, designers, and strategists, too.

I’ve benefitted immensely from our creative directors’ mentorship—shout out to John and Janna for anything I missed during our company You Rocks. And it got me thinking about how mentorship has helped other Sandstormers in their careers and personal lives.

Learning From the Best

John Rausch - MentoringAs a budding copywriter, Creative Director John Rausch was fortunate to be mentored by the creative genius who wrote the immortal "Two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun" jingle for the Big Mac. “In the years I worked for him, I learned a lifetime's worth of insights into developing impactful creative work,” John shared. “But perhaps the most significant thing he taught me was the importance of paying it forward—sharing my own passion and acumen with the creative professionals who would come to work for me.”

Finding Solutions Through Empathy

Megan Durst - MentoringAs a resident assistant at Central Michigan University, Strategist Megan Durst found a mentor in her resident director. “He taught me a lot about understanding people’s motivation,” she said. “It really helped me empathize with my students and help them find solutions to their problems. Not only have those skills been critical in my personal life, they’ve been equally essential in my career as well.”

Teaching the Next Generation

Janna Fiester - MentoringExecutive Creative Director Janna Fiester’s undergrad professor has remained a mentor ever since her time at Ball State. Her professor even encouraged Janna to earn an MFA and become a professor herself, which she did. It was during her time as a professor at UIC that Janna began mentoring students of her own. “Now one of my mentees is also a client. She still calls me her mentor and a strong influence to choosing design as a career.”

Lifelong Relationships

Amanda Heberg - MentoringAmanda, our Director of Business Integration, found an amazing mentor in her volleyball coach—even getting the opportunity to coach alongside him when her daughter reached high school. “He gave me great advice throughout my entire life: in business, coaching, and in my personal life. He truly cared about me and making sure I was successful. He's had such a profound impact on my life and always went out of his way to help me, even without asking.”

Friends in High Places

Joe RuelFront-End Developer Joe Ruel was fresh out of college when he met one of his mentors. As Joe recalls, “My mentor guided me through many aspects of development and helped me find my passion in front-end development.” Though his mentor moved onto another company, they kept in touch. Over the next year, Joe heard so much about his mentor’s new company that he applied for a position there. Sandstorm Senior Front-End Developer Jeff Umbricht continues to be a guiding influence in Joe’s life, and was quick to note that Joe got the job on the strength of his considerable skills alone.

How has mentorship impacted your life? We’d love to hear your story in the comments.

This blog was posted by Bill Kurland on June 1, 2017.
Bill Kurland, Copywriter

About the Author

Bill Kurland

Copywriter Extraordinaire

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